Social Media Marketing Essentials

About Course

A comprehensive 2-month intensive program combining professional social media management with strategic content creation techniques.

Core Programs

1. Social Media Management

Our Social Media Management course component focuses on developing comprehensive skills for effective digital platform management. The curriculum covers:

Platform Strategy and Optimization – Learn to maximize your social media presence across different platforms
Community Management – Master the art of engaging with and growing your online community
Analytics and Reporting – Develop skills in tracking and analyzing social media performance
Campaign Planning and Execution – Create and implement effective social media campaigns

This is part of our comprehensive 2-month intensive program that combines professional social media management with content creation techniques. Students receive extensive support including weekly Q&A coaching sessions and potential internship opportunities.

2. Content Creation

Content Creation Course – Master the Art of Digital Storytelling

This comprehensive course focuses on essential aspects of modern content creation, including:

Digital storytelling techniques and developing a distinctive brand voice
Strategic content development with SEO optimization principles
Hands-on experience in multimedia production, covering both video and audio formats
Understanding and analyzing performance metrics to optimize content for your target audience

As part of a larger 2-month intensive program, students will benefit from extensive support including weekly coaching sessions and potential internship opportunities.

Course Content

Social Media Management

Introduction

Module 1

Module 1 – Identify the Content You and Your Audience Love
Lesson 1: What Inspires You?
Assessment 1: What Inspires You?
Lesson 2: What Inspires Your Audience?
Assessment 2: What Inspires Your Audience?
Lesson 3: Dig Deeper – Understand What Makes Your Audience Tick
Assessment 3: Dig Deeper – Understand What Makes Your Audience Tick
Lesson 4: Focus on Your Audience’s Favorite Channels
Assessment 4: Focus on Your Audience’s Favorite Channels

Module 2

Module 2 – Assess Your Existing Social Media Platforms & Set Goals
Lesson 1: Conduct a Social Media Check-Up
Assessment 1: Conduct a Social Media Check-Up
Lesson 2: Paint a Clear Picture of Where You Stand
Assessment 2: Paint a Clear Picture of Where You Stand
Lesson 3: Set Goals that Further Your Business Objectives
Assessment 3: Set Goals that Further Your Business Objectives
Lesson 4: Set Platform-Specific SMART Goals
Assessment 4: Set Platform-Specific SMART Goals

Content Creation

Module 3

Module 3 – Develop Your Content Strategy
Lesson 1: Social Media Content Formats
Assessment 1: Social Media Content Formats
Lesson 2: Content Curation
Assessment 2: Content Curation
Lesson 3: Consistency is Key
Assessment 3: Consistency is Key
Lesson 4: Create Content that Increases Engagement
Assessment 4: Create Content that Increases Engagement
Lesson 5: Create Content that Converts
Assessment 5: Create Content that Converts
Lesson 6: Establish the Perfect Content Mix
Assessment 6: Establish the Perfect Content Mix

About Course

Core Programs

1. Social Media Management

2. Content Creation

What Will You Learn?

Course Content

Social Media Management

Introduction

Introduction

Expectation

Module 1

Module 1 – Identify the Content You and Your Audience Love

Lesson 1: What Inspires You?

Assessment 1: What Inspires You?

Lesson 2: What Inspires Your Audience?

Assessment 2: What Inspires Your Audience?

Lesson 3: Dig Deeper – Understand What Makes Your Audience Tick

Assessment 3: Dig Deeper – Understand What Makes Your Audience Tick

Lesson 4: Focus on Your Audience’s Favorite Channels

Assessment 4: Focus on Your Audience’s Favorite Channels

Module 2

Module 2 – Assess Your Existing Social Media Platforms & Set Goals

Lesson 1: Conduct a Social Media Check-Up

Assessment 1: Conduct a Social Media Check-Up

Lesson 2: Paint a Clear Picture of Where You Stand

Assessment 2: Paint a Clear Picture of Where You Stand

Lesson 3: Set Goals that Further Your Business Objectives

Assessment 3: Set Goals that Further Your Business Objectives

Lesson 4: Set Platform-Specific SMART Goals

Assessment 4: Set Platform-Specific SMART Goals

Content Creation

Module 3

Module 3 – Develop Your Content Strategy

Lesson 1: Social Media Content Formats

Assessment 1: Social Media Content Formats

Lesson 2: Content Curation

Assessment 2: Content Curation

Lesson 3: Consistency is Key

Assessment 3: Consistency is Key

Lesson 4: Create Content that Increases Engagement

Assessment 4: Create Content that Increases Engagement

Lesson 5: Create Content that Converts

Assessment 5: Create Content that Converts

Lesson 6: Establish the Perfect Content Mix

Assessment 6: Establish the Perfect Content Mix

Module 4

Module 4 – Craft Your Blueprint for Social Media Success

Lesson 1: Your Blueprint for Social Media Success

Assessment 1: Your Blueprint for Social Media Success

Lesson 2: Create Your Content Calendar

Assessment 2: Create Your Content Calendar

Module 5

Module 5 – Review and Refine

Assessment – Review and Refine

Student Ratings & Reviews

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